2019 Gucci will buy this series retro package Zumi

Following Gucci's high-profile basketball bag and Mickey Mouse head bag in the last few quarters, the recent IT package of the brand art director Alessandro Michele, Gucci Zumi, completely eliminates the possibility of being ignored by passers-by, but rather "extraordinary" elegance. The simple, degenerate silhouette combines the brand's classic horse chain and interlocking double G metal logo. The name of this bag is derived from American actor and experimental musician Zumi Rosow.

I don't know who she is. Zumi Rosow is like Lana Del Rey, Jared Leto, etc., and Alessandro Michele's savvy or imperial models, regardless of appearance or lifestyle, are unique (even deviant) The charm of Alessandro Michele said when interviewed by Cultured magazine:

"I like people who are a little out of place. They try to live in different ways. I really don't have any interest in mainstream art or artists."

You may not know that Alessandro Michele was the director of accessories design for Gucci for 13 years before taking over as Gucci's creative director. When most people see his show, the first sight will naturally be attracted to the costume style of the singularity, but the line of sight will be pulled back to the real world. The first piece of Gucci purchased by most people is still in the advanced craftsmanship of Italy. The famous bag and leather goods are the main ones. "Creating a burst bag" is one of the most important skills of the current creative directors.

But why does Gucci entrust the name of the important explosion to a woman who is not known?

Zumi Rosow boarded Gucci 19 spring and summer show photo via Gucci

The Zumi bag was unveiled for the first time in the public. In the spring and summer of 2019, Zumi Rosow personally took the bag of the same name and walked onto the runway. She felt incredible for Gucci's own name. She visited Vogue. Said: "This is crazy at all, it is like a dream."

Zumi Rosow, who has multiple identities, is also a very active musician in the design of his own eponymous jewelry collection. He is a lead singer and musician in his band Crush and a tenor saxophone player of the band The Black Lips.

In addition, Zilla Rosow's Instagram can understand why Alessandro Michele wants to bring this woman into Gucci. She not only has a strong personal style in her styling but also has no fear of expressing her true self. Her temperament and unruly and past The beauty of the boutique world is very different, but Zumi Rosow does not seem to care about the fashion thing (except of Gucci, of course), really attracted Alessandro Michele.

Speaking of his own style of dressing, Zumi Rosow describes it.

"I am like, part of the Egyptian cat face goddess Bastet, part of the bat, the vampire, Zarina, Joan of Arc, the wild child..."

It’s even more doubtful to see it here. Why are her personal style and Zumi’s quiet and elegant appearance?

According to Gucci, this contrast is a joke between Alessandro Michele and Zumi Rosow.

Zumi Rosow said: "Alessandro has indescribable magic. Everything he does reflects his wisdom and mysticism. I think his work is precisely expressing my dreams." When she recalls When I saw Gucci's first show, she described:

"That's like watching Zeus throw lightning. Everyone is immersed in the glittering golden light. I was stunned by everything on the show..."

The Gucci Zumi handbags are available in medium and small sizes, with chic handles and locks, and a detachable and adjustable leather strap with a zipper compartment and zip pocket for a functional interior. Rare materials such as crocodile skin and python skin or a variety of cowhide color combinations are both modern and retro. In addition, it is widely discussed that it is covered with strawberry prints.

The Gucci Zumi collection also features a chain shoulder bag style with the iconic horse and interlocking double G, with a detachable classic metal anchor chain and an adjustable handle; it can be used as a carrying case or as a clutch. Meet the needs for different occasions.